JTBD ToolkitJobs To Be Done at Scale in the Enterprise: Interview with Alex Cottrell, Zurich InsuranceAlex Cottrell is a product innovation specialist within Zurich Insurance Company. His team provides a range of services to the business…12 min read·Feb 29, 2024----
JTBD ToolkitAccelerating JTBD Research with AIby Jim Kalbach (Feb 2024)10 min read·Feb 11, 2024--3--3
JTBD ToolkitJob Stories RevisitedJob stories have become a staple in the jobs to be done (JTBD) framework. Many people find that their clear, simple format — akin to a…13 min read·Dec 29, 2023--1--1
JTBD ToolkitThe Power of Empathy: Michele Hansen on JTBD ResearchMichele Hansen is an entrepreneur, author, and product manager. In 2014 she founded a SaaS company called Geocodio together with her…10 min read·Dec 1, 2023----
JTBD ToolkitDriving Strategy with JTBD: Interview with Zac LyonsZac Lyons is a leading practitioner of jobs to be done (JTBD) with over 20 years of experience in the field. He founded the firm Agile…7 min read·Oct 14, 2023--1--1
JTBD ToolkitUsing AI To Augment JTBD ResearchThe JTBD framework is particularly well-suited for AI-assisted research. Because JTBD is technology agnostic (i.e., you’re not…4 min read·Jul 29, 2023--1--1
JTBD ToolkitA Conversation with Jay Gerhart: Guiding Innovation Teams with JTBDJay Gerhart is Healthcare Strategist at Atrium Health, the 5th largest nonprofit integrated health system in the nation with approximately…7 min read·Apr 8, 2023----
JTBD ToolkitRevolutionizing JTBD Research: Evan Shore on AIEvan Shore is Senior Director of Product Management for Walmart Health & Wellness. His team’s objective is not only to provide easy access…9 min read·Feb 3, 2023--2--2
JTBD ToolkitJTBD Canvas 2.0Want to find new opportunities for growth? Well, stop obsessing over your own solution and start focusing on the people you serve instead.11 min read·Dec 26, 2022--1--1
JTBD ToolkitGrowing Audiences with JTBD: A Conversation with Ruth HarttRuth Hartt is a leading JTBD practitioner and founder of Culture for Hire, a consultancy focused on strategically advising arts…5 min read·Dec 14, 2022----