JTBD Toolkit – Medium

JTBD Toolkit

Jobs To Be Done at Scale in the Enterprise: Interview with Alex Cottrell, Zurich Insurance

Alex Cottrell is a product innovation specialist within Zurich Insurance Company. His team provides a range of services to the business…

12 min readFeb 29, 2024

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Jobs To Be Done at Scale in the Enterprise: Interview with Alex Cottrell, Zurich Insurance

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JTBD Toolkit

Accelerating JTBD Research with AI

by Jim Kalbach (Feb 2024)

10 min readFeb 11, 2024

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Accelerating JTBD Research with AI

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JTBD Toolkit

Job Stories Revisited

Job stories have become a staple in the jobs to be done (JTBD) framework. Many people find that their clear, simple format — akin to a…

13 min readDec 29, 2023

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Job Stories Revisited

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JTBD Toolkit

The Power of Empathy: Michele Hansen on JTBD Research

Michele Hansen is an entrepreneur, author, and product manager. In 2014 she founded a SaaS company called Geocodio together with her…

10 min readDec 1, 2023

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The Power of Empathy: Michele Hansen on JTBD Research

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JTBD Toolkit

Driving Strategy with JTBD: Interview with Zac Lyons

Zac Lyons is a leading practitioner of jobs to be done (JTBD) with over 20 years of experience in the field. He founded the firm Agile…

7 min readOct 14, 2023

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Driving Strategy with JTBD: Interview with Zac Lyons

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JTBD Toolkit

Using AI To Augment JTBD Research

The JTBD framework is particularly well-suited for AI-assisted research. Because JTBD is technology agnostic (i.e., you’re not…

4 min readJul 29, 2023

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Using AI To Augment JTBD Research

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JTBD Toolkit

A Conversation with Jay Gerhart: Guiding Innovation Teams with JTBD

Jay Gerhart is Healthcare Strategist at Atrium Health, the 5th largest nonprofit integrated health system in the nation with approximately…

7 min readApr 8, 2023

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A Conversation with Jay Gerhart: Guiding Innovation Teams with JTBD

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JTBD Toolkit

Revolutionizing JTBD Research: Evan Shore on AI

Evan Shore is Senior Director of Product Management for Walmart Health & Wellness. His team’s objective is not only to provide easy access…

9 min readFeb 3, 2023

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Revolutionizing JTBD Research: Evan Shore on AI

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JTBD Toolkit

JTBD Canvas 2.0

Want to find new opportunities for growth? Well, stop obsessing over your own solution and start focusing on the people you serve instead.

11 min readDec 26, 2022

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JTBD Canvas 2.0

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JTBD Toolkit

Growing Audiences with JTBD: A Conversation with Ruth Hartt

Ruth Hartt is a leading JTBD practitioner and founder of Culture for Hire, a consultancy focused on strategically advising arts…

5 min readDec 14, 2022

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Growing Audiences with JTBD: A Conversation with Ruth Hartt

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JTBD Toolkit

JTBD Toolkit

Lead your team to think about customers in a whole new way. The JTBD Toolkit has videos, webinars, tools, and templates — your go-to resource for all things Job

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