JTBD Toolkit·Dec 12, 2025Interview with Yetvart Artinyan: Using JTBD to Escape the Valley of DeathYetvart Artinyan is a freelance consultant specializing in business innovation and transformation, working with founders and SMEs on…
JTBD Toolkit·Nov 4, 2025From Customer Success to Customer Progress: An Interview with Ellie WuEllie Wu is the Founder & Executive Advisor at CSuiteCX, where she helps founders, executives, and investors accelerate customer growth…
JTBD Toolkit·Jul 12, 2025JTBD Hypothesis Canvas: Your Blueprint for Guided DiscoveryDo your teams jump to solutions before fully understanding the problem? You’re not alone. It’s one of the most common mistakes we see. The…
JTBD Toolkit·Jul 1, 2025Beyond the Milkshake: Different Lenses of JTBD with Beth McHughBeth McHugh’s journey from computer science to human-centered design to product leadership is a masterclass in following your curiosity…
JTBD Toolkit·Apr 18, 2025Quantifying JTBD with Dom RicchettiDominic Ricchetti is a seasoned market researcher and customer insights specialist. With a background in engineering, computer science, and…A response icon1A response icon1
JTBD Toolkit·Nov 23, 2024Integrating JTBD into Client Work: Jonathan Morgan on Applying JTBDJonathan Morgan is a design strategist with nearly 20 years of experience. Currently serving as the Director of Innovation & Design…
JTBD Toolkit·Oct 14, 2024Strategy Blueprint RevisedEver feel like your strategy meetings are more about paperwork than progress? Ever come out of a strategy briefing more confused than…
JTBD Toolkit·Aug 7, 2024Implementing JTBD in a Large Organization: Interview with Bloomberg’s Michael MorganMichael Morgan is Head of UX Research at Bloomberg. With more than 15 years of experience in the field, Michael likes to try different…
JTBD Toolkit·Jun 26, 2024Lean JTBD: An Interview with Urko WoodUrko Wood is a leading expert in the field of JTBD. Having come up through the ranks of business consulting, he became a Strategy Advisor…
